Business, marketing, promotion and sales techniques for photographers who are serious about leveling up.
Are you attracting price shoppers and tire-kickers? If you are struggling to break into the "right" kind of target client, the 5CC will help.
Are you lowering your prices because of all the shoot-and-burners in your area? If the competition makes you nervous, then it's time to up-level.
Finding a brand that is unique to you and targets your ideal client is the holy grail of business. Develop a brand you swoon for, and attract customers who are loyal to it.
What you say and how you say it can mean the difference of getting a new client or getting ignored. Grow the confidence to cold-approach others, and the communication skills to get effective messages out to the world.
Relationships with other vendors in your community are vital to attracting new clients. Arm yourself with the tools and confidence to approach a vendor and form valuable partnerships that bring in clients.
Websites, blogs, SEO, email and content marketing is overwhelming in today's digital marketing space. Get help with content ideas, strategy and ads that create buzz. Learn how to handle it all with ease as a one-wo(man) operation.
Seek out places your ideal client is going and show off your work there with impact. Looking for that coveted hospital display? We show you how inside the membership, and you'll make that display work hard for your business.
People don't buy unless they trust who they are buying from. Learn how to use your brand and messaging to build confidence in your client so they are eager to book without getting hung up on price!
Do potential clients inquire, but then it's crickets when they hear your pricing? Inside the membership, you'll learn how to book more and eager inquiries with ease. Become the luxury studio you crave.
Good entrepreneurs think differently and have control over their thoughts, making calculated decisions that are effective and focused on growth.
Does your inner critic get the best of you? Do you have perfection paralysis? Is overwhelm your middle name?
Inside the 5 Carat Collective our special series "Mind Your Mindset" will help you overcome the mental obstacles that face so many business owners today.
Our entire Market Like You Mean It course has been revamped, refreshed and condensed into bite sized material. And with plans to expand into sales, systems and service, education has never been better.
A completely private online forum for students to connect, talk and troubleshoot their issues. And with personal feedback from Julia, plus live events, it's a place where your growth skyrockets.
With monthly live accountability sessions, to-do lists, plus #goals and #wins reporting, the 5 Carat Collective will help you stay on top of your to-do list with Julia there to #smackdown if you need it!
Exclusively Inside The 5 Carat Collective.
Every week, as a member benefit, we deliver hot ideas to help you inject life into your marketing efforts. Need a little gem to light your fire? Marketing Mondays will help, and it's only inside the 5 Carat Collective!
Do you love to read? I do! And business books empower you because they take you outside the photography world. Inside the membership we read inspiring texts, talk about them and apply them to our business. A fabulous way to get motivated and beat out the competition with new ideas and better strategies.
Learn from others! We feature successful students and business gurus from both inside and outside the photography industry to help you "see" and understand business in new lights. Join us for these featured interviews live and ask your questions.
Having trouble staying on track? Every month I host a live video chat that will help you set #goals and be accountable for your tasks. We celebrate #wins and look back on what worked and what didn't. Taking inventory is one of the best ways to make progress!
Got a burning question you need help with? Our #AskJulia segment will tackle all your course core content questions and help you make your way through the material with ease.
Our quarterly awards designed to recognize members who are killing it in their business. Made your first big sale? Hit a revenue goal? Booked yourself solid? Join the 5 Carat Collective and tell us about it. You could win!
Need help with your website? Your collateral? Your pricing? Inside the 5CC, apply for 1-on-1 critique with me. This live video conference will give you tools to improve your hard work and make it shine for potential clients.
Terri Bryant - Terri Bryant Photography
"I can't begin to explain how many ways that Julia's marketing education has changed my business, but here are a few!
Overall, I can't imagine how Julia's marketing course hasn't changed my business. It not only totally changed my mindset on how I approach all aspects of my business, but gave me actionable steps on how to set myself up for success. The plans I put in place from what I learned from the course are now delivering tangible results that I could have never achieved on my own. Thank you Julia for showing me how to market - and LOVE it!"
Watch the video below to get a taste of what's inside the 5 Carat Collective.
"I can't even begin to say how much this course has changed the way I do business. So many photographers focus solely on being the best artist they can, and neglect the nitty gritty day to day elements of their business. Julia's course is brilliant and teaches you everything you need to know to set your brand apart from your competitors. She teaches you how to connect with those in your community, how to have a solid marketing strategy and the steps to do it successfully. She teaches you how to market to your ideal client and build the business you've always wanted. Julia holds nothing back and shares everything she does in her own business to be successful. This course has completely changed the way I run my business. It will make you take a serious look at your brand and business practices, and teach you everything you need to know to rise above your competition and bring in the clients you really want to work with. I can't say enough about her marketing course and recommend it to anyone who is serious about making their business the very best it can be. You won't regret it, I promise! #LYMI"
"I love the way Julia teaches because she's REAL. She's RAW. She gives it to you straight. She's relatable. She's me in a sense personality wise (wine or coffee anyone?), but she's also who I aspire to be like as a business owner and entrepreneur. She's professional yet down to earth and real. She explains things in depth but it's very understandable. She pushes you to be better. She's like a cheerleader for you to get your business off the ground and to BE better!"
" I could have lost my business last year had I stayed where I was and let it die on it’s own, however I took some risks and I am currently rebuilding and with lessons learned I believe coming out better. She is not afraid to tell it like it is and to let us know it’s ok to stumble and fail as long as we get back up. That’s what I love about her teaching style; she doesn’t lecture she talks to you like a friend over coffee telling you what you really need to hear. I really can’t express how much Julia and her lessons are changing not only my business but how I look at myself as well. I keep realizing how much I want to succeed in this industry and how much I love shooting. The classes just make it so that I have more tools to make sure I actually do succeed. "
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How will I know where to start?
The 5 Carat Collective was designed from the ground up to guide you along an educational path to success. When you join, you'll take our 5 Carat Success Path Assessment to see where you should start your educational journey. From the beginnings of market research to booking your solid stream of inquiries, you'll be guided step-by-step to becoming a master marketer.
Join us and become a Founding Member.
This rate will never be this low again!
On-Demand Content Access
Interactive Live Broadcasts
Ongoing Special Series
Online Community Access
Downloadable Worksheets & Swipe Files
Feedback and Critique
Ideas & Inspiration
And so much more...!
You get complete access to the entirely revamped and refreshed "Market Like You Mean It" course which has bee rebuilt inside the membership. Plus, you get access to our exclusive online, privately hosted community, along with all worksheets and downloads. It also includes access to all of our special series and monthly delivered content.
You're in for a special treat! MLYMI owners get 90 days FREE access to the entire membership, plus they are locked in at the discounted rate for as long as they remain a member. Watch your email for this deal!
We will be posting content multiple times per month. We send out email notices, plus our mobile app has notifications as well. That way you can be on top of what's coming out and when. Since it's just me (for the most part, with some help from Beth), there may be occasional adjustments to the schedule to account for holidays and I might want a vacation once in a while too. 🤪
The videos are provided in HD quality, and I am mic'd for best possible sound quality.
However, the video quality will automatically adjust based on your internet speed to prevent "buffering" to give you the best streaming experience.
No they are not. This is a subscription, much like Netflix. You are not purchasing the videos for download.
However, swipe files, assignments, worksheets, checklists, etc are downloadable.
I encourage you to share your feelings about the 5 Carat Cololective with others!
Especially if you enjoy it 😁
However, please do NOT share the videos, downloads or access to the community with non-members as they have not paid for the content.
I use the income from the 5 Carat Collective to support my family and feed my little guy. He likes food. A lot. We all do. We could live on it, actually. 😜
So please don't share....
Anyone caught sharing with non-members will be permanently banned.
As long as you continue to pay the monthly subscription fee, you will have access to ALL the videos. They will not be deleted or taken down so you can watch any of the archived videos at any time. That's dozens of short topical videos (plus critiques, bonuses, cheat sheets, quick tips, interviews, demos, etc, etc, etc) every single year!
This membership is hosted by Julia Kelleher. See more about her here.
Julia holds the following degrees:
Certified Professional Photographer
Master of WPPI
Julia is a master business woman and Nikon Ambassador. She is a FULL-TIME (13+Years) working photographer whose retail studio grosses between $4-450,000 per year with a steady stream a well-qualified clients. She loves teaching marketing and sales and is an accomplished artist as well, winning dozens of international awards for her newborn and children's portraiture.
Julia is a renowned educator with students worldwide. Her studio is located in the beautiful mountain tourist town of Bend, Oregon.
You can rejoin, but only when enrollment is open. At this time we are planning to open enrollment only 1-2 times per year, so Julia can focus on the students.
No you don't. You can cancel at any time.
Most definitely, yes. However, you will be locked in at the current rate for as long as you’re a member — no matter how much the monthly rate goes up.
You are billed each month on the date you subscribed until you cancel your subscription in your Jewel Education account.
You’ll receive an email with a receipt for your purchase.
If you’re new to Jewel Education you’ll receive an email with login credentials. You can use those to login to the5caratcollective.com when prompted.
If you’ve taken classes from us before, just use the same login credentials as always.
You’ll also receive an invitation to join the privately hosted community. Once you’re logged into both the the5caratcollective.com website and the community (you can even use the same login credentials if you’d like — just to keep things simple 😜) accessing both should be seamless.
I've spent the last 10 years, and poured my heart into building the content for this brand new membership site from the ground up.
I've experienced first hand, what it's like to build a photography studio from the beginning, and market to a new city where I didn't know anyone.
It's been rewarding, challenging, scary and empowering, and I want it to be all those things for you too. There's nothing like the freedom of being an entrepreneur, charting our own path and creating your own creative destiny on YOUR terms.
I'm thrilled to share my 13 years old experience, knowledge and mistakes with you. We don't hold back inside the 5 Carat Collective. It is no holds barred education.
And if you are a photographer looking to level up your business, you owe it to yourself to join us and fast-track yourself to a thriving, profitable business.
I cannot WAIT to welcome you!